There are a couple of new features in the AdWords web interface that help you segment and filter your statistics.
Under the main tabs you'll see some new options for "Segment" and for "Filter".
What these allow you to do is cut up your data into segments so you can see what's what really quickly. For example if you're looking at campaigns with the date range set to "last 7 days", you can set the segment to "Day" and immediately see the number of clicks, impressions etc broken down day by day for the last 7 days : )
Want to know how many clicks came from mobile devices? There's a segment for that!
If the segment cuts up your data then the "filter" narrows your stats to manageable levels. You can now limit your data to show keywords where the number of impressions is greater than 10 or 100 or whatever you wish. You can also layer filters to show keywords where impressions are greater than 100 but click through rate is less than 2%! Great for really quick analysis.
Monday, 22 February 2010
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